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AI Consulting

AI Strategy & Redesign

Cormack Recruitment

GeminiReact.jsNode.jsGEOAPI
As a small business owner, one of my major goals for 2025 was to find a way to maximize the efficient and efficacy of the tools I was using to run my business. A major gap for me was my website. I knew there were problems with it but had no idea where to start from, After being recommended to Grassurn Technologies, we connected for a discovery call where the team took time to understand what I wanted to accomplish and convey for my website, and then, after understanding my limited technical ability, the team took time to explain. In the end the team of experts recommended that we migrate to a more compatible platform with other tools I was using. The Grassurn team was able to deliver an optimized website that meets my needs perfectly. Ishaan was very supportive throughout the process, explaining the steps as we went through the build. I'm very pleased with the end result and would definitely recommend other small business owners to utilize Ishaan and Grassurn team skills and network to support their business.
— Client, Cormack Recruitment
What we achieved
+ 0%
Search Engine Discoverability Surge
+ 0%
Higher-Quality Visitor Acquisition
Week 0
Discoverable on ChatGPT, Perplexity, and Gemini for recruitment queries
01Problem+
Cormack Recruitment's website which was built on Duda was holding them back. Poor search visibility, outdated design, and a clunky user experience meant they were losing both candidates and clients to more modern competitors.

What Wasn't Working

  • Platform-based solutions like Duda have built-in constraints that prevent true customization and SEO optimization
  • Slow performance and mobile rendering issues frustrated visitors, increasing bounce rates
  • Limited ability to integrate modern recruitment tools or adapt the site as business needs evolved
  • Deteriorating search rankings meant they weren't discoverable by ideal candidates and clients

The Real Cost here was the reduced online credibility, zero generative engine presence, missed business opportunities, and the inability to scale their digital presence alongside their growing business.
Discovery →
02Discovery+
What We Uncovered
Grassurn conducted a comprehensive website audit and AI benchmarking analysis to identify root causes and not just symptoms. The findings revealed multiple interconnected problems requiring a foundational rebuild, not just a cosmetic refresh.

Key Issues Identified

  • Technical SEO: Poor site architecture, limited meta tag control, slow load times, and mobile inconsistencies preventing search engine indexing
  • AI Content Strategy: Weak keyword targeting, minimal authority-building content with zero infinite keyword tailings, zero citations and broken internal linking structure
  • User Experience: Confusing navigation and unclear value propositions that didn't reflect modern recruitment workflows
  • Growth Blocker: The platform itself was the constraint—preventing tool integration, rapid iteration, and business scaling

The Verdict
The old tech stack wasn't just outdated; it was actively preventing Cormack Recruitment from competing effectively in their market.
← ProblemOur Work →
03Our Work+
Moving to React JS and Node.js wasn't about using trendy tech but was about solving real business problems. Custom development gave Cormack Recruitment full control over performance, customization, and scalability that a platform solution simply cannot provide.

What We Built

  • Modern Architecture: Flexible, performant, scalable foundation built for growth and tool integration
  • SEO-First Approach: Strategic keyword targeting, technical SEO optimization (Core Web Vitals, mobile-first design, clean site architecture), and redesigned content hierarchy for improved discoverability
  • Future-Ready Platform: Scalable API-driven architecture now ready for AI-powered recruitment tools and intelligent candidate management systems

The Partnership Difference
We didn't build what we thought they needed. We embedded Cormack Recruitment in every decision, ensuring the final product reflected their actual business requirements, not assumptions.
← Discovery